Alternative Wellness Brand

Counter Culture Duds | Full Brand Suite + Print Collateral

Project Snapshot

Counter Culture Duds is a wellness-forward brand offering alternative healing tools like grounding mats, frequency bracelets, and bioresonance scans. Their mission is to provide natural, effective, and often overlooked wellness solutions to those seeking healing outside traditional medicine.

This project required a full visual identity suite and marketing collateral that felt clean, grounded, and intentionally unpolished—mirroring the brand’s natural, grassroots approach.

Deliverables

Develop a logo that feels natural, energetic, and modern
Create print materials that educate and engage across different product lines
Design event banners and postcards for local markets and wellness pop-ups
Maintain a cohesive look across digital and physical touchpoints

What I Delivered

A custom logo design centered on earthy tones, soft contrast, and natural symmetry
Stand-up banner design with focused messaging and calming visual flow
Educational postcards for grounding mats and frequency tools (with product info + QR codes)
Print-ready assets formatted for multiple vendor and event uses

Results

Counter Culture Duds now shows up with a unified, professional look that still honors their alternative, high-vibe ethos. Their materials have helped spark interest at live events and made it easier for curious customers to understand how their products work—and why they matter.

TAGS:
logo design, postcards, stand-up banner, alternative wellness, product marketing

Build Your Brand Presence →

Want your product to look as powerful as it heals? Let’s design something grounded, clear, and ready to serve.