The Challenge: Pixel PC Masters was a new business entering the PC repair and build market. Pixel PC Masters is targeting three markets -gamers, PC enthusiasts, and corporate users. The brand identity needed to speak to all distinct audiences. These logo directions were designed to reflect that
The Goal: Create a brand identity that reflects intersection: bold, digital, and distinct. It needed to be bold enough to interest gamers, but professional enough for corporate clients.
We began with a brand discovery session to understand Pixels’s business, target audience (gamers, corporate clients), and visual preferences. Through mood boarding and collaborative refinement, we developed an 80’s retro palette that balances boldness with safety—reflecting the bold, digital, and distinct identity that will appeal to a broad range of clients.
The final deliverables included:
Logo and brand mark
Color palette and typography system
Brand guidelines document
Pixel PC Masters now has a cohesive visual identity that authentically represents their business and appeals to their target market, it will allow them to launch their business with confidence.
Brand Designer: Magnolia Cloyd
Client: Pixel PC Masters | Sam
Year: 2025 | Tools: Canva Pro & Illustrator
TAGS:
Branding for computer repair, computer build, technology, brand identity
Let’s design print and brand materials that build trust and communicate the heart of what you do.